We believe in Science & Strategy as much as we love Creativity & Art. We believe that success is not a prerogative of the few. It is also not just about money! We are relentless, dig deep, and do find a way!

Strategy First + Creative

We base our brands on a well-thought out strategy, to win both in the short and the long run, before making them look beautiful.


Rohit Banota

Chief Brand Strategy Officer

A Queen’s MBA with over 17 years of experience in Consumer Packaged Goods with companies like P&G and AB InBev( SAB Miller) as well as creating, launching and growing dozens of innovative beauty brands in North America, Europe and Asia.

As passionate about business, Rohit loves music especially all kinds of rock, an avid reader from Shakespeare to Daniel Kahneman, and a movie connoisseur, with interests ranging from Kubrick to Tarantino!

Creative Partners

Copywriters, Videographers, Digital Agencies and Designers to Fit your budget

We partner with all kinds of creative designers, copywriters, digital designers and developers, videographers and photographers across North America to fit your budget.