Prestige Beauty Vs Luxury Beauty

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Description

Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two.

According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the benefit stemming from refinement, aesthetics and a sumptuous lifestyle.”

Luxury need not be prestige and vice versa even though the ideas usually are not mutually exclusive.

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