Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the mindsand hearts of consumers.
Please note: This model is for creating a content campaign and can be promoted with or without paid advertising.
AIM BIG™ creative advertising and content model is an integral part of the BRIEFCASE content marketing strategy.
Evaluate the creative content on both form and function.
Function means communicating the message clearly to elicit the desired action and achieve the goal of BRIEFCASE content marketing strategy.
Form is being unique to break the clutter and brand, a perceived champion at that.
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