Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and profit.
According to Mckinsey, 85% of beauty sales happened at brick and mortar pre-covid, while in a matter of 3 months, we have jumped forward ten years in both business and digital consumer adoption.
McKinsey surveyed more than 2,500 consumers in the USA, the UK, France, and Germany and a few shopper behavior trends seemed obvious: “an acceleration to online and omnichannel, a shock to loyalty, convenience redefined with technology, branding purpose more relevant now than ever and in-store tech is way below expectation.”
Login for the full summary on “Future of Beauty Retail is Omnichannel”