How to market beauty during the pandemic crisis


Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times successfully.

The below report covers, amongst other topics,

1. Segmentation of consumers based on their current thought process.

2. Classification of product categories as defined by the consumer survey respondents for skincare, makeup, body care, hair care, and durables.

3. Tactical marketing and innovation recommendations for beauty brands by consumer segment and product category type.

4. Big opportunity to create routines and rituals for marketing beauty brands during the pandemic crisis.

5. Cost-effective ways for content marketing and advertising during this crisis.

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