Covid

FUTURE OF BEAUTY RETAIL IS OMNICHANNEL

FUTURE OF BEAUTY RETAIL IS OMNICHANNEL

Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and...

10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND

10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND

Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous...

3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS

3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS

3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how...

POST COVID STRATEGY FOR BEAUTY BRANDS

POST COVID STRATEGY FOR BEAUTY BRANDS

Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition...

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?

Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times...

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