Brand Story

BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profita­­­­bly and sustainably with an alternative: Brand Diffusion.What is a Typical Brand...

WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG

WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG

Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional...

EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG

EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG

Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.

6 TYPES OF HIGH IMPACT BRAND STORYTELLING

6 TYPES OF HIGH IMPACT BRAND STORYTELLING

Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...

GROW YOUR BRAND WITH TRIBES

GROW YOUR BRAND WITH TRIBES

Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably.A BIG WATCHOUT Please avoid typical...

15 MYTHS ABOUT BRAND STORY

15 MYTHS ABOUT BRAND STORY

Avoid the most common pitfalls that can prevent your brand from developing a powerful and genuine story. 1. Storytelling There are many different ways you can tell the same story. First ensure that you have a relevant, unique and genuine brand story. The choice of...

7 BRILLIANT CANADIAN STARTUP CPG BRAND STORIES

7 BRILLIANT CANADIAN STARTUP CPG BRAND STORIES

Learn how super smart Canadian entrepreneurs created and built their brands with powerful stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with...

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