Brand Story
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion.What is a Typical Brand...
WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG
Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional...
5 TYPES OF BRAND STORY AND WHY DOES HEALTH & BEAUTY CPG NEED ONE
A Brand Story is a first-hand, real or perceived, experience of the core brand promise in its entirety. It is a core promise brought to life, with utmost congruency, at all consumer touch points especially brand owned. It includes the first and ultimate moments of...
EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG
Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.
6 TYPES OF HIGH IMPACT BRAND STORYTELLING
Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...
GROW YOUR BRAND WITH TRIBES
Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably.A BIG WATCHOUT Please avoid typical...
WHAT’S A BRAND STORY, BRAND STORYTELLING & 11 TIPS: POWERFUL BRAND STORY
Get 11 tips on creating and growing a powerful Brand Story without spending a single dollar on ads. Learn How conscious CPG brands, without heavy marketing budgets, can leverage the power of a great brand story to grow their business profitably. Also LEARN: What is a...
15 MYTHS ABOUT BRAND STORY
Avoid the most common pitfalls that can prevent your brand from developing a powerful and genuine story. 1. Storytelling There are many different ways you can tell the same story. First ensure that you have a relevant, unique and genuine brand story. The choice of...
7 BRILLIANT CANADIAN STARTUP CPG BRAND STORIES
Learn how super smart Canadian entrepreneurs created and built their brands with powerful stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with...