Brand Story

BRAND POSITIONING: HEALTH & BEAUTY CPG

BRAND POSITIONING: HEALTH & BEAUTY CPG

Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume  As shown in the chart above, a 1% change in Price creates a change in operating...

BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profita­­­­bly and sustainably with an alternative: Brand Diffusion.What is a Typical Brand...

WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG

WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG

Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional...

EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG

EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG

Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.

6 TYPES OF HIGH IMPACT BRAND STORYTELLING

6 TYPES OF HIGH IMPACT BRAND STORYTELLING

Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...

GROW YOUR BRAND WITH TRIBES

GROW YOUR BRAND WITH TRIBES

Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably.A BIG WATCHOUT Please avoid typical...

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