Brand Story

HOW TO BE AN ENVIED BEAUTY BRAND

HOW TO BE AN ENVIED BEAUTY BRAND

Envied Beauty Brand?  An envied beauty brand is a brand owner's love and pride and a non-brand owner's envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking the...

CLUBSHOUSE-PRODUCT, BRANDS AND MONETIZATION

CLUBSHOUSE-PRODUCT, BRANDS AND MONETIZATION

Clubhouse audio app has quickly permeated into the living rooms, dining rooms, and even its users' bathrooms, with a Guinness world record attempt at simultaneous showering on February 23, 2021! A valuation of $1 billion makes it one of the latest silicon valley...

BRAND PURPOSE-WHY, WHAT AND HOW?

BRAND PURPOSE-WHY, WHAT AND HOW?

What is Brand Purpose, what isn't, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose -Where does purpose sit in...

PRESTIGE VERSUS LUXURY BEAUTY BRANDING

PRESTIGE VERSUS LUXURY BEAUTY BRANDING

Prestige and luxury beauty branding isn't the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar's published paper in 2002 on luxury brands vs prestige brands,...

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...

BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned,...

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