BRAND GROWTH STRATEGY

BRAND GROWTH STRATEGY

A brand’s growth strategy is divided into two consecutive phases, early growth and late growth, the second and third types of brand lifecycle strategies, right after brand launch strategy. Brand Lifecyle Curve with Growth Strategy Focus   A growth strategy...
BRAND LAUNCH STRATEGY

BRAND LAUNCH STRATEGY

Brand launch strategy is one of the five types of “brand lifecycle strategy,” one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand’s lifecycle. Each stage represents a...
WHY FEW INDIE BEAUTY BRANDS GROW BIG?

WHY FEW INDIE BEAUTY BRANDS GROW BIG?

Why a few Indie beauty brands grow big but the majority don’t? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth...
BRAND PURPOSE-WHY, WHAT AND HOW?

BRAND PURPOSE-WHY, WHAT AND HOW?

What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose -Where does purpose sit...