HOW TO BE AN ENVIED BEAUTY BRAND

HOW TO BE AN ENVIED BEAUTY BRAND

Envied Beauty Brand?  An envied beauty brand is a brand owner’s love and pride and a non-brand owner’s envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking...
BRAND GROWTH STRATEGY

BRAND GROWTH STRATEGY

A brand’s growth strategy is divided into two consecutive phases, early growth and late growth, the second and third types of brand lifecycle strategies, right after brand launch strategy. Brand Lifecyle Curve with Growth Strategy Focus   A growth strategy...
BRAND LAUNCH STRATEGY

BRAND LAUNCH STRATEGY

Brand launch strategy is one of the five types of “brand lifecycle strategy,” one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand’s lifecycle. Each stage represents a...
WHY FEW INDIE BEAUTY BRANDS GROW BIG?

WHY FEW INDIE BEAUTY BRANDS GROW BIG?

Why a few Indie beauty brands grow big but the majority don’t? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth...