Brand Story Archives - Story Saves

BRAND PURPOSE-WHY, WHAT AND HOW?

by Rohit Banota | Dec 2, 2020 | Brand Story, Brand Strategy

What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose -Where does purpose sit...

PRESTIGE VERSUS LUXURY BEAUTY BRANDING

by Rohit Banota | Nov 12, 2020 | Brand Story, Brand Strategy

Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs...

KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY

by Rohit Banota | Oct 27, 2020 | Brand Story, Brand Strategy, Featured

What’s the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across...

WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY

by Rohit Banota | Feb 19, 2020 | Brand Story, Featured

We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday...

CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY

by Rohit Banota | Feb 3, 2020 | Brand Story, Featured

Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den. Cheekbone Beauty is an...

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

by Rohit Banota | Jan 24, 2020 | Brand Story, Brand Strategy

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...