Brand Strategy

FUTURE OF BEAUTY RETAIL IS OMNICHANNEL

FUTURE OF BEAUTY RETAIL IS OMNICHANNEL

Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and...

10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND

10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND

Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous...

POST COVID STRATEGY FOR BEAUTY BRANDS

POST COVID STRATEGY FOR BEAUTY BRANDS

Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition...

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?

Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times...

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...

BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned,...

INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...

BRAND POSITIONING: HEALTH & BEAUTY CPG

BRAND POSITIONING: HEALTH & BEAUTY CPG

Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume  As shown in the chart above, a 1% change in Price creates a change in operating...

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