Brand Strategy

HOW TO BE AN ENVIED BEAUTY BRAND

HOW TO BE AN ENVIED BEAUTY BRAND

Envied Beauty Brand?  An envied beauty brand is a brand owner's love and pride and a non-brand owner's envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking the...

CLUBHOUSE MONETIZATION, BEAUTY BRANDS AND CONTENT

CLUBHOUSE MONETIZATION, BEAUTY BRANDS AND CONTENT

Clubhouse monetization has all the content creators, including those in beauty, excited in anticipation. The app introduced the tipping option for 65K users a couple of days back, but that's just the start of the various monetization options to be rolled out by the...

CLUBSHOUSE-PRODUCT, BRANDS AND MONETIZATION

CLUBSHOUSE-PRODUCT, BRANDS AND MONETIZATION

Clubhouse audio app has quickly permeated into the living rooms, dining rooms, and even its users' bathrooms, with a Guinness world record attempt at simultaneous showering on February 23, 2021! A valuation of $1 billion makes it one of the latest silicon valley...

BRAND GROWTH STRATEGY

BRAND GROWTH STRATEGY

A brand's growth strategy is divided into two consecutive phases, early growth and late growth, the second and third types of brand lifecycle strategies, right after brand launch strategy.Brand Lifecyle Curve with Growth Strategy Focus   A growth strategy during...

BRAND LAUNCH STRATEGY

BRAND LAUNCH STRATEGY

Brand launch strategy is one of the five types of "brand lifecycle strategy," one of the various brand strategy classes.5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand's lifecycle. Each stage represents a different kind of and...

WHY FEW INDIE BEAUTY BRANDS GROW BIG?

WHY FEW INDIE BEAUTY BRANDS GROW BIG?

Why a few Indie beauty brands grow big but the majority don't? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth Q&A...

BRAND PURPOSE-WHY, WHAT AND HOW?

BRAND PURPOSE-WHY, WHAT AND HOW?

What is Brand Purpose, what isn't, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose -Where does purpose sit in...

PRESTIGE VERSUS LUXURY BEAUTY BRANDING

PRESTIGE VERSUS LUXURY BEAUTY BRANDING

Prestige and luxury beauty branding isn't the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar's published paper in 2002 on luxury brands vs prestige brands,...

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