FUTURE OF BEAUTY RETAIL IS OMNICHANNEL

FUTURE OF BEAUTY RETAIL IS OMNICHANNEL

Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and...
POST COVID STRATEGY FOR BEAUTY BRANDS

POST COVID STRATEGY FOR BEAUTY BRANDS

Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition...
6 TYPES OF HIGH IMPACT BRAND STORYTELLING

6 TYPES OF HIGH IMPACT BRAND STORYTELLING

Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...
GROW YOUR BRAND WITH TRIBES

GROW YOUR BRAND WITH TRIBES

Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably. A BIG WATCHOUT Please avoid...