INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...
BRAND POSITIONING: HEALTH & BEAUTY CPG

BRAND POSITIONING: HEALTH & BEAUTY CPG

Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...
HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume  As shown in the chart above, a 1% change in Price creates a change in operating...
6 TYPES OF HIGH IMPACT BRAND STORYTELLING

6 TYPES OF HIGH IMPACT BRAND STORYTELLING

Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...
GROW YOUR BRAND WITH TRIBES

GROW YOUR BRAND WITH TRIBES

Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably. A BIG WATCHOUT Please avoid...
7 STEPS TO GET 10,000 ONLINE CONSUMERS FOR FREE

7 STEPS TO GET 10,000 ONLINE CONSUMERS FOR FREE

Learn how to develop high margin, direct to consumer, digital channel and get first 10,000 consumers for free with permission marketing and a scientific process. Permission Marketing “Permission is like dating. You don’t start by asking for the sale at first...
15 MYTHS ABOUT BRAND STORY

15 MYTHS ABOUT BRAND STORY

Avoid the most common pitfalls that can prevent your brand from developing a powerful and genuine story. Storytelling There are many different ways you can tell the same story. First ensure that you have a relevant, unique and genuine brand story. The choice of media,...
7 BRILLIANT CANADIAN STARTUP CPG BRAND STORIES

7 BRILLIANT CANADIAN STARTUP CPG BRAND STORIES

Learn how super smart Canadian entrepreneurs created and built their brands with powerful stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with...