BRAND POSITIONING: HEALTH & BEAUTY CPG
Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...
HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating...
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion. What is a Typical...