INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...
BRAND POSITIONING: HEALTH & BEAUTY CPG

BRAND POSITIONING: HEALTH & BEAUTY CPG

Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...
HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS

Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume  As shown in the chart above, a 1% change in Price creates a change in operating...