OUR WHY?
To make a difference to beauty brands that are low on resources but big on dreams.
For Emerging Beauty Brands( Pre-Launch, Launch and Post-Launch)
WHY US?
We know that you have tried everything from social media, creative agencies, consumer shows, seo, paid ads, and content marketing only to walk a mile and realize you missed the hole.
And that you feel only if you had the budgets and resources you could deliver results for your brand to grow big and earn the respect and recognition of your peers & the industry.
No marketing will deliver high ROI unless it is preceded by and based on a powerful brand story. Brand Story is the magic wand.
It is not the resources but the returns on your resources that matter.
Brand Story comes before digital marketing, creatives, SEO, any content and all marketing.
Also, brand story is not the same as storytelling on social media or any media nor is it only a page about the founder on your website.
Brand Story is the core emotional promise experienced coherently at every touchpoint.
We came up with that definition first if not the only one!
HOW WE DELIVER?
We deliver sharp and profitable growth with our strategic approach to brand story motivating your consumers into becoming your tribe, drastically reducing your cost and effort of content and media while simultaneously increasing the ROI due to emotional resonance for accelerating the right consumer acquisition.
For limited budgets, leveraging only what you currently have, we will take a strategic approach to your brand story reforming into an envious beauty brand for sharp and profitable (aim 10x), resource independent, organic growth kickstarted from day 1.
A powerful brand story delivers
Lower cost of consumer acquisition, higher loyalty, higher consumer lifetime value, with tribes, even higher loyalty and lifetime value, higher profitability with premium pricing, easier listing with retailers and direct to consumer success
Brand and Category Audit
Consumer Research
Brand Vision
Brand DNA
Brand Positioning
Master Content Document
Tag Line
Brand Tribe Program
For Established Indie Beauty Brands
Brand Strategy
(Story-led brand strategy)
Brand Strategy helps achieve your short and long term goals leading to your vision, with an envious brand at the center, driving the core strength of your brand at every touchpoint, internal and external, while focusing on an opportunity within the matrix of competition, consumer, category, and channel and one that you are uniquely placed to take advantage of, validated by a success signal that delivers higher profitability.
This includes brand story.
Brand Lifecycle Strategy: Launch, Growth or Reinvent Strategy
Situational Strategy: Startup, Turnaorund, Focus, or Reinvent Strategy
OUR WORK






TESTIMONIALS
Our Blogs
CLUBSHOUSE-PRODUCT, BRANDS AND MONETIZATION
Clubhouse audio app has quickly permeated into the living rooms, dining rooms, and even its users' bathrooms, with a Guinness world record attempt at simultaneous showering on February 23, 2021! A valuation of $1 billion makes it one of the latest silicon valley...
BRAND GROWTH STRATEGY
A brand's growth strategy is divided into two consecutive phases, early growth and late growth, the second and third types of brand lifecycle strategies, right after brand launch strategy.Brand Lifecyle Curve with Growth Strategy Focus A growth strategy during...
BRAND LAUNCH STRATEGY
Brand launch strategy is one of the five types of "brand lifecycle strategy," one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand's lifecycle. Each stage represents a different kind of and...
WHY FEW INDIE BEAUTY BRANDS GROW BIG?
Why a few Indie beauty brands grow big but the majority don't? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth Q&A...
BRAND PURPOSE-WHY, WHAT AND HOW?
What is Brand Purpose, what isn't, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose -Where does purpose sit in...
PRESTIGE VERSUS LUXURY BEAUTY BRANDING
Prestige and luxury beauty branding isn't the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar's published paper in 2002 on luxury brands vs prestige brands,...
KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY
What's the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries...
FUTURE OF BEAUTY RETAIL IS OMNICHANNEL
Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and...
3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY
3 beauty leaders get candid on the meaning and the future of clean beauty, something you could factor in your innovation strategy and brand story. Below is an in-depth Q&A with Jodie Pappas: Founder, Clean Kiss Lifestyle-Clean at First Sight Skin Care, Emmanuel...
10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND
Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous...