New to a Health & Beauty CPG co.
Wants to increase Marketing ROI and be counted!
J hits the ground running
EARLY DAYS
J IS SMART
J UNDER PRESSURE
J ACTS SWIFTLY AND CALLS US
Unique and Comprehensive Brand Story
spread through most motivated and loyal fans
With J on-board, we created and spread the brand story.
J did it again!
How We Create Brand Story
3-Layered DLIV™ Framework
1st Layer
Step 1
Step 2
Step 3
Step 4
Step 5
How We Spread your story
Story Led Brand Strategy
We take a balanced, short-term with long-term, approach, comprehensive in nature, and recommend everything from product innovation, suppliers, channels, target consumer segments, and company culture and create a brand strategy that delivers the Brand Story to all stakeholders especially your consumers resulting in a sustainable and highly profitable growth.
Story Led Brand TRIBES
We design, build and leverage your brand tribes to help your brand grow organically and highly profitably.
The Tribe program increases your referrals, consumer lifetime value, dollar per consumer, loyalty and turns loyal consumers into advocates to repeat the process making it a virtuous cycle.
CONTENT & DIGITAL MARKETING
Content marketing that includes storytelling campaigns, outreach to influencers for content collaboration and creating and executing clutter breaking digital marketing advertising campaigns that invite and retain the right consumer for high lifetime value and profitability.
FEW OF Our Stories
TESTIMONIALS
Our Blogs
INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG
Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...
BRAND POSITIONING: HEALTH & BEAUTY CPG
Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...
HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating...
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion. What is a Typical...
WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG
Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional...
5 TYPES OF BRAND STORY AND WHY DOES HEALTH & BEAUTY CPG NEED ONE
A Brand Story is a first-hand, real or perceived, experience of the core brand promise in its entirety. It is a core promise brought to life, with utmost congruency, at all consumer touch points especially brand owned. It includes the first and ultimate moments of...
EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG
Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.
6 TYPES OF HIGH IMPACT BRAND STORYTELLING
Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...
GROW YOUR BRAND WITH TRIBES
Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably.A BIG WATCHOUT Please avoid typical...
WHAT’S A BRAND STORY, BRAND STORYTELLING & 11 TIPS: POWERFUL BRAND STORY
Get 11 tips on creating and growing a powerful Brand Story without spending a single dollar on ads. Learn How conscious CPG brands, without heavy marketing budgets, can leverage the power of a great brand story to grow their business profitably. Also LEARN: What is a...
