SERVICES

Reform, Refocus or Reinvent your beauty brand within 60 days with brand story, brand strategy or Innovation strategy respectively to achieve *10X organic growth and profitability from day 1!

WHY US?

Tried trade shows, social media, hiring creative agencies and creating more marketing plans that promise returns in the long-term only to walk a mile and realize you missed the hole?
Unless your brand is led by a story, no marketing activity will yield a very big ROI.

We create a coherent and powerful brand story, a story-led brand strategy and an innovation strategy driven by a story to deliver *10X organic growth from day 1 without any investment in advertising.

BRAND STORY

If your budgets are razor-thin and you want results from day 1 leveraging only what you currently have. We will take a strategic approach and create a brand story to reform your brand within 60 days and you will see HUGE organic growth and profitability from the very next day!

Brand and Category Audit

Consumer Research

Brand DNA

Brand Positioning

Master Content Document

Tag Line

Brand Tribe Program

Brand Strategy

If you want to leverage current capabilities as well as build new ones to win both in the near future as well as highly uncertain distant future, and if the brand and organization seem to have lost their focus, we will refocus your brand, for the next 5 years, with a story-led brand strategy within 60-90 days and you will see HUGE organic growth and profitability from the very next day! This includes Brand Story.

Brand, Competitor, Channel and Category Audit

Consumer Research

Brand Vision and Mission

Strategic Initiatives, Tactics and Detailed Action Plans

Brand Business Model

Brand Architecture and Go to Market including Pricing

INNOVATION STRATEGY

If there is an existential threat to the business, whether in the short-term or long-term or you are looking to either leapfrog over competitors or create an uncontested market space, we will Reinvent your beauty brand and business within 90 days and you will realize HUGE organic growth and profitability from the very next day! This includes Brand Story.

Innovation Strategy

Innovation Factory

Create New Market Spaces

OUR WORK

TESTIMONIALS

Rohit helped me crystallize my brand's point of difference and reason for being. I hired him to help with brand story and the result of his insightful questions, research and advice was a clarified direction for my company that I believe will lead to better resonance with potential customers and higher profitability. He is an independent thinker in an industry that is full of trend followers. Thanks Rohit!

Allison Callaway, Founder @ Activist Collective Skin Care

Rohit helped us formulate and conceive a brand story that embodies our mission. He helped us think about how we structure our narrative and present us to the world. He is accessible and flexible— exactly what you need for such an important role.


Jeremy Gardner
, CEO and Founder @ MadeMan

Rohit demonstrated an in-depth understanding of the beauty industry along with an ahead of the curve knowledge of branding concepts. He helped refresh our brand with a brand story that has yielded noticeable changes in business results in a short period of time. We have formed a great relationship since we first started working together.

Linda Zaurrini, CEO @ LaVigne Natural SkinCare

I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.


Jodie Pappas
, Founder @ Clean Kiss 

Our Blogs

3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS

3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how...

MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS

Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder...

POST COVID STRATEGY FOR BEAUTY BRANDS

Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition...

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?

Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times...

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...

BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned,...

INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG

Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...

BRAND POSITIONING: HEALTH & BEAUTY CPG

Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...