SERVICES
How We Create Brand Story
3-Layered DLIV™ Framework
1st Layer
Step 1
Step 2
Step 3
Step 4
Step 5
How We Spread your story
Story Led Brand Strategy
We take a balanced, short-term with long-term, approach, comprehensive in nature, and recommend everything from product innovation, suppliers, channels, target consumer segments, and company culture and create a brand strategy that delivers the Brand Story to all stakeholders especially your consumers resulting in a sustainable and highly profitable growth.
Brand and Category Audit
Consumer Research
Brand Vision and Mission
Brand Business Model
Creating New Market Spaces
Brand Architecture and Go to Market including Pricing
Story Led Brand TRIBES
We design, build and leverage your brand tribes to help your brand grow organically and highly profitably.
The Tribe program increases your referrals, consumer lifetime value, dollar per consumer, loyalty and turns loyal consumers into advocates to repeat the process making it a virtuous cycle.
Design and Build of Brand Tribe Strategy
Launch and Execution of Brand Tribe Strategy
CONTENT, STORYTELLING & DIGITAL MARKETING
Content marketing that includes storytelling campaigns, outreach to influencers for content collaboration and creating and executing clutter breaking digital marketing advertising campaigns that invite and retain the right consumer for high lifetime value and profitability.
Creative Storytelling Campaigns for Social Media and PR
Creative Experiential Campaigns
Content Collaboration with Influencers
Web Design and Development-UI+UX
E-Commerce
INNOVATION STRATEGY AND PLAN
A well-designed Innovation factory and plan to ideate, screen and launch 4 types of Innovation opportunities, and measure progress to achieve strategic brand objectives.
Innovation Strategy
Innovation Plan
Ideation for 100 ideas
Segmentation
Go To Market Plan including Pricing, Storytelling and Sales Plan
FEW OF Our Stories
TESTIMONIALS
Our Blogs
AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL
Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...
BRIEFCASE™ CONTENT MARKETING STRATEGY
BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned,...
INNOVATION STRATEGY FOR HEALTH AND BEAUTY CPG
Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...
BRAND POSITIONING: HEALTH & BEAUTY CPG
Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...
HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating...
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion.What is a Typical Brand...
WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG
Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional...
5 TYPES OF BRAND STORY AND WHY DOES HEALTH & BEAUTY CPG NEED ONE
A Brand Story is a first-hand, real or perceived, experience of the core brand promise in its entirety. It is a core promise brought to life, with utmost congruency, at all consumer touch points especially brand owned. It includes the first and ultimate moments of...
EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG
Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.
6 TYPES OF HIGH IMPACT BRAND STORYTELLING
Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by...