OUR WHY?
To make a difference to beauty brands that are low on resources but big on dreams.
WHY US?
We know that you have tried everything from social media, creative agencies, consumer shows, seo, paid ads, and content marketing only to walk a mile and realize you missed the hole.
And that you feel only if you had the budgets and resources you could deliver results for your brand to grow big and earn the respect and recognition of your peers & the industry.
No marketing will deliver high ROI unless it is preceded by and based on a powerful brand story. Brand Story is the magic wand.
It is not the resources but the returns on your resources that matter.
Brand Story comes before digital marketing, creatives, SEO, any content and all marketing.
Also, brand story is not the same as storytelling on social media or any media nor is it only a page about the founder on your website.
Brand Story is the core emotional promise experienced coherently at every touchpoint.
We came up with that definition first if not the only one!
HOW WE DELIVER?
We deliver sharp and profitable growth(aim 10x) with our strategic approach to brand story motivating your consumers into becoming your tribe, drastically reducing your cost and effort of content and media while simultaneously increasing the ROI due to emotional resonance for accelerating the right consumer acquisition.
For razor-thin budgets, leveraging only what you currently have, we will take a strategic approach to your brand story reforming into an envious beauty brand for sharp and profitable (aim 10x), resource independent, organic growth kickstarted from day 1.
A powerful brand story delivers
Lower cost of consumer acquisition, higher loyalty, higher consumer lifetime value, with tribes, even higher loyalty and lifetime value, higher profitability with premium pricing, easier listing with retailers and direct to consumer success
Brand and Category Audit
Consumer Research
Brand Vision
Brand DNA
Brand Positioning
Master Content Document
Tag Line
Brand Tribe Program
Brand Strategy
(Story-led brand strategy)
If you want to leverage current capabilities as well as build new ones to win both in the near future as well as highly uncertain distant future, and if the brand and organization seem to have lost their focus, we will refocus your brand, for the next 5 years, with a story-led brand strategy for sharp and profitable(aim 10x), resource independent, organic growth kickstarted from day 1.
This includes brand story.
Brand, Competitor, Channel and Category Audit
Consumer Research
Brand Vision and Mission
Brand Story
Strategic Initiatives, Tactics and Detailed Action Plans
Innovation Strategy & Plan
Brand Business Model
Brand Architecture and Go to Market including Pricing
OUR WORK
TESTIMONIALS
Rohit helped me crystallize my brand's point of difference and reason for being. I hired him to help with brand story and the result of his insightful questions, research and advice was a clarified direction for my company that I believe will lead to better resonance with potential customers and higher profitability. He is an independent thinker in an industry that is full of trend followers. Thanks Rohit!
Allison Callaway, Founder @ Activist Collective Skin Care
Rohit helped us formulate and conceive a brand story that embodies our mission. He helped us think about how we structure our narrative and present us to the world. He is accessible and flexible— exactly what you need for such an important role.
Jeremy Gardner, CEO and Founder @ MadeMan
Rohit demonstrated an in-depth understanding of the beauty industry along with an ahead of the curve knowledge of branding concepts. He helped refresh our brand with a brand story that has yielded noticeable changes in business results in a short period of time. We have formed a great relationship since we first started working together.
Linda Zaurrini, CEO @ LaVigne Natural SkinCare
I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.
Jodie Pappas, Founder @ Clean Kiss
Our Blogs
WHY FEW INDIE BEAUTY BRANDS GROW BIG?
Why a few Indie beauty brands grow big but the majority don't? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth Q&A...
BRAND PURPOSE-WHY, WHAT AND HOW?
What is Brand Purpose, what isn't, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose -Where does purpose sit in...
PRESTIGE VERSUS LUXURY BEAUTY BRANDING
Prestige and luxury beauty branding isn't the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar's published paper in 2002 on luxury brands vs prestige brands,...
KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY
What's the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries...
FUTURE OF BEAUTY RETAIL IS OMNICHANNEL
Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and...
3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY
3 beauty leaders get candid on the meaning and the future of clean beauty, something you could factor in your innovation strategy and brand story. Below is an in-depth Q&A with Jodie Pappas: Founder, Clean Kiss Lifestyle-Clean at First Sight Skin Care, Emmanuel...
10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND
Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous...
3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS
3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how...
MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS
Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder...
POST COVID STRATEGY FOR BEAUTY BRANDS
Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition...