How We Create Brand Story
3-Layered DLIV™ Framework
How We Spread your story
Story Led Brand Strategy
We take a balanced, short-term with long-term, approach, comprehensive in nature, and recommend everything from product innovation, suppliers, channels, target consumer segments, and company culture and create a brand strategy that delivers the Brand Story to all stakeholders especially your consumers resulting in a sustainable and highly profitable growth.
Brand and Category Audit
Brand Vision and Mission
Brand Business Model
Creating New Market Spaces
Brand Architecture and Go to Market including Pricing
Story Led Brand TRIBES
We design, build and leverage your brand tribes to help your brand grow organically and highly profitably.
The Tribe program increases your referrals, consumer lifetime value, dollar per consumer, loyalty and turns loyal consumers into advocates to repeat the process making it a virtuous cycle.
Design and Build of Brand Tribe Strategy
Launch and Execution of Brand Tribe Strategy
CONTENT, STORYTELLING & DIGITAL MARKETING
Content marketing that includes storytelling campaigns, outreach to influencers for content collaboration and creating and executing clutter breaking digital marketing advertising campaigns that invite and retain the right consumer for high lifetime value and profitability.
Creative Storytelling Campaigns for Social Media and PR
Creative Experiential Campaigns
Content Collaboration with Influencers
Web Design and Development-UI+UX
INNOVATION STRATEGY AND PLAN
A well-designed Innovation factory and plan to ideate, screen and launch 4 types of Innovation opportunities, and measure progress to achieve strategic brand objectives.
Ideation for 100 ideas
Go To Market Plan including Pricing, Storytelling and Sales Plan
FEW OF Our Stories
Rohit helped me crystallize my brand's point of difference and reason for being. I hired him to help with brand story and the result of his insightful questions, research and advice was a clarified direction for my company that I believe will lead to better resonance with potential customers and higher profitability. He is an independent thinker in an industry that is full of trend followers. Thanks Rohit!
Allison Callaway, Founder @ Activist Collective Skin Care
Rohit is the consummate professional. Courteous, insightful, industrious, willing and able. It's been a pleasure to work with him thus far and I look forward to a long relationship.
Daniel Sennet, CEO and Founder @ Bald Baker
Rohit demonstrated an in-depth understanding of the beauty industry along with an ahead of the curve knowledge of branding concepts. He helped refresh our brand with a brand story that has yielded noticeable changes in business results in a short period of time. We have formed a great relationship since we first started working together.
Linda Zaurrini, CEO @ LaVigne Natural SkinCare
Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times...
We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday...
Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den. Cheekbone Beauty is an...
Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...
BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned,...
Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories...
Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every...
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating...
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion.What is a Typical Brand...
Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional...