SERVICES
Reform, Refocus or Reinvent your beauty brand within 60 days with brand story, brand strategy or Innovation strategy respectively to achieve *10X organic growth and profitability from day 1!
WHY US?
Tried trade shows, social media, hiring creative agencies and creating more marketing plans that promise returns in the long-term only to walk a mile and realize you missed the hole?
Unless your brand is led by a story, no marketing activity will yield a very big ROI.
We create a coherent and powerful brand story, a story-led brand strategy and an innovation strategy driven by a story to deliver *10X organic growth from day 1 without any investment in advertising.
If your budgets are razor-thin and you want results from day 1 leveraging only what you currently have. We will take a strategic approach and create a brand story to reform your brand within 60 days and you will see HUGE organic growth and profitability from the very next day!
Brand and Category Audit
Consumer Research
Brand DNA
Brand Positioning
Master Content Document
Tag Line
Brand Tribe Program
Brand Strategy
If you want to leverage current capabilities as well as build new ones to win both in the near future as well as highly uncertain distant future, and if the brand and organization seem to have lost their focus, we will refocus your brand, for the next 5 years, with a story-led brand strategy within 60-90 days and you will see HUGE organic growth and profitability from the very next day! This includes Brand Story.
Brand, Competitor, Channel and Category Audit
Consumer Research
Brand Vision and Mission
Strategic Initiatives, Tactics and Detailed Action Plans
Brand Business Model
Brand Architecture and Go to Market including Pricing
INNOVATION STRATEGY
If there is an existential threat to the business, whether in the short-term or long-term or you are looking to either leapfrog over competitors or create an uncontested market space, we will Reinvent your beauty brand and business within 90 days and you will realize HUGE organic growth and profitability from the very next day! This includes Brand Story.
Innovation Strategy
Innovation Factory
Create New Market Spaces
OUR WORK
TESTIMONIALS
Rohit helped me crystallize my brand's point of difference and reason for being. I hired him to help with brand story and the result of his insightful questions, research and advice was a clarified direction for my company that I believe will lead to better resonance with potential customers and higher profitability. He is an independent thinker in an industry that is full of trend followers. Thanks Rohit!
Allison Callaway, Founder @ Activist Collective Skin Care
Rohit helped us formulate and conceive a brand story that embodies our mission. He helped us think about how we structure our narrative and present us to the world. He is accessible and flexible— exactly what you need for such an important role.
Jeremy Gardner, CEO and Founder @ MadeMan
Rohit demonstrated an in-depth understanding of the beauty industry along with an ahead of the curve knowledge of branding concepts. He helped refresh our brand with a brand story that has yielded noticeable changes in business results in a short period of time. We have formed a great relationship since we first started working together.
Linda Zaurrini, CEO @ LaVigne Natural SkinCare
I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.
Jodie Pappas, Founder @ Clean Kiss
Our Blogs
FUTURE OF BEAUTY RETAIL IS OMNICHANNEL
Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and...
3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY
3 beauty leaders get candid on the meaning and the future of clean beauty, something you could factor in your innovation strategy and brand story. Below is an in-depth Q&A with Jodie Pappas: Founder, Clean Kiss Lifestyle-Clean at First Sight Skin Care, Emmanuel...
10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND
Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous...
3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS
3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how...
MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS
Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder...
POST COVID STRATEGY FOR BEAUTY BRANDS
Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition...
HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?
Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times...
WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY
We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday...
CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY
Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den. Cheekbone Beauty is an...
AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL
Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content...